Does the agency engage with credible companies? Is the work they have completed meaningful and recent? Many agencies will add a logo to their client portfolio for a minor engagement performed many years ago.
Lamb Agency has worked with some of Australia’s largest companies and proudly engages with industry leaders.
It is one thing to produce good looking work, but how they got there is another thing entirely. Key points you want to consider are whether the agency plays hardball or is a pushover. An agency that is too pliable can be a bigger problem than one that is not, as they can overpromise and underdeliver.
Lamb Agency was created to stand apart from traditional agency practices. We were tired of the short-sighted client management and client-politics. We consider ourselves to be an anti-agency. We’re proud to engage in work that is collaborative, focused on value generation and based on agreed-upon business objectives.
An organisation’s history and connectivity within the industry they represent is a key factor. The more connected they are, the more likely they will continue to be an agency tomorrow.
Lamb Agency is a long time supporter of the digital, marketing, and advertising industries. We have been key contributors to the Brisbane Advertising Association and Interactive Minds for over two years. Both organisations are pivotal to the connectivity and continued maturity of the digital and advertising industries.
The real test of the success of a project is what happens after the project is launched.
Working on your digital platforms isn’t something that happens once every 3 years. It should
be a continual process. By its nature digital is fast moving. To stay on top of everything you need someone who can be there to make sure you are keeping on top of current practice and taking advantage of new opportunities as they arise.
Your company may not have an internal team to look after you, but you can tap into the breadth of capabilities available within Lamb Agency. From performance optimisation to digital strategy within Lamb Agency to help you get the most out of digital.
It’s a common consideration to look at the agency mix that will serve your company. Some marketers prefer to work with full-service agencies, while some prefer to work with specialists. In Brisbane, you have a range of options for both configurations.
Full-service options sell the benefits of an integrated service, while specialist providers rely on the fact they will be better at executing on their specialist service.
It is extremely common for Lamb to work with other specialist agencies. Our existence is reliant on being able to work well with other specialist digital agencies like content, digital marketing or social. We make an effort to enrich the client ecosystems we work in to improve communication practices and collaboration.
Working between agencies has been a long-established pattern, with the ability to split responsibilities is well ingrained in the community.
When we are engaged by a new company we automatically seek to identify their mix of agencies that are servicing the clients. We seek to understand their areas of responsibilities and active consideration to make sure we know how we can best add value to their work.
When it comes to Digital Marketing Agencies, we make sure we involve them in the decision making all through our development process and work with them to make sure no drop of Google juice is lost or interruption to any active campaigns.
We have worked with a number of clients (like Terry White Chemmart, Price Attack, etc) that have made the decision to bring their digital back to Brisbane.
It’s a common frustration of digital agencies in Brisbane as to why clients would choose a Sydney or Melbourne counterpart when there is a perfectly valid.
The capability of Brisbane’s digital agencies is strong, and equivalent if not better in some ways. Not only does working with an interstate client incur a communication penalty, but the pricing of services in other capital cities compared to Brisbane is usually higher.