World Science Festival.
Evolving the digital festival experience after a Decade together. Marking a decade of partnership, the World Science Festival and Lamb enters its next chapter with a renewed digital presence.
World Science Festival.
Evolving the digital festival experience after a Decade together. Marking a decade of partnership, the World Science Festival and Lamb enters its next chapter with a renewed digital presence.
Zero-Click Access to the Festival’s Core Experience, driving Instant Engagement.
INITIAL CHALLENGES.
The World Science Festival set an ambitious revenue goal for online bookings. The existing journey — homepage to program page to search to booking - created unnecessary friction, risking drop-offs before visitors reached the core experience. The challenge was to completely rethink how audiences discovered and booked events, removing distractions while still supporting marketing and storytelling needs.
STRATEGIC APPROACH.
We stripped the experience down to its essentials, making the homepage the program page to deliver immediate engagement and faster booking paths. This zero-click access model removed barriers to conversion while maintaining a rich, responsive interface optimised for all devices. Behind the scenes, we built a sophisticated curation system, enabling the client to create themed event collections that could be marketed directly - driving deeper engagement and opening new opportunities for targeted digital campaigns.
Zero-Click Access to the Festival’s Core Experience, driving Instant Engagement.
INITIAL CHALLENGES.
The World Science Festival set an ambitious revenue goal for online bookings. The existing journey — homepage to program page to search to booking - created unnecessary friction, risking drop-offs before visitors reached the core experience. The challenge was to completely rethink how audiences discovered and booked events, removing distractions while still supporting marketing and storytelling needs.
STRATEGIC APPROACH.
We stripped the experience down to its essentials, making the homepage the program page to deliver immediate engagement and faster booking paths. This zero-click access model removed barriers to conversion while maintaining a rich, responsive interface optimised for all devices. Behind the scenes, we built a sophisticated curation system, enabling the client to create themed event collections that could be marketed directly - driving deeper engagement and opening new opportunities for targeted digital campaigns.
"I was really impressed with the Lamb team. They worked so hard to get this website live. They are honestly superstars."
Kailey Reinhart, Senior Marketing Officer World Science Festival Team. Queensland Museum
"I was really impressed with the Lamb team. They worked so hard to get this website live. They are honestly superstars."
Kailey Reinhart, Senior Marketing Officer World Science Festival Team. Queensland Museum
"I was really impressed with the Lamb team. They worked so hard to get this website live. They are honestly superstars."
Kailey Reinhart, Senior Marketing Officer World Science Festival Team. Queensland Museum
Problems we solved.
01.
Closing data gaps to improve external attribution accuracy.
02.
Unlimited perspectives of the program via curated collections.
03.
Designing a tagging system aligned to customer discovery habits.
04.
Delivering immediate access to the program from the homepage.
05.
Giving regional events prominence alongside the primary festival.
06.
Supporting the promotion of Queensland as a tourist destination.
Problems we solved.
01.
Closing data gaps to improve external attribution accuracy.
02.
Unlimited perspectives of the program via curated collections.
03.
Designing a tagging system aligned to customer discovery habits.
04.
Delivering immediate access to the program from the homepage.
05.
Giving regional events prominence alongside the primary festival.
06.
Supporting the promotion of Queensland as a tourist destination.
Hand-curated event collections, plus taxonomy and tags listings.
CURATION.
Hand picked lists.
Easy shareability.
Condensed details.
CATEGORY.
Simple tag filters.
Uncluttered display.
Per event tags.
Hand-curated event collections, plus taxonomy and tags listings.
CURATION.
Hand picked lists.
Easy shareability.
Condensed details.
CATEGORY.
Simple tag filters.
Uncluttered display.
Per event tags.
Hand-curated event collections, plus taxonomy and tags listings.
CURATION.
Hand picked lists.
Easy shareability.
Condensed details.
CATEGORY.
Simple tag filters.
Uncluttered display.
Per event tags.
Unmissable Actionability - Super Prominent CTAs.
What we did.
Uncomplicated date and time selection.
Sticky action panel.
Simplified event details.
Unmissable Actionability - Super Prominent CTAs.
What we did.
Uncomplicated date and time selection.
Sticky action panel.
Simplified event details.
What knowledge we leveraged.
User Experience Optimisation.
Behavioural journey mapping to identify friction points.
Mobile-first interaction design to optimise for on-the-go users.
Content hierarchy refinement to prioritise key actions and information.
Content Strategy.
Taxonomy design to enable curated collections and flexible filtering.
Messaging hierarchy development to prioritise conversion actions.
Data-driven content iteration based on user engagement insights.
API Integration.
Integration for real-time availability and booking
Engineered to handle peak traffic during program launches
Continuity of tracking across the full user journey from discovery to purchase.
What knowledge we leveraged.
User Experience Optimisation.
Behavioural journey mapping to identify friction points.
Content Strategy.
Taxonomy design to enable curated collections and flexible filtering.
API Integration.
Integration for real-time availability and booking
Embark on your WordPress journey with Lamb.
Embark on your WordPress journey with Lamb.