User Experience Strategy.
We help you identify the UX issues that are slowing down users, costing you conversions, and creating internal drag — then give you a clear, prioritised plan to fix them.
User Experience Strategy.
We help you identify the UX issues that are slowing down users, costing you conversions, and creating internal drag — then give you a clear, prioritised plan to fix them.
User Experience Strategy.
We help you identify the UX issues that are slowing down users, costing you conversions, and creating internal drag — then give you a clear, prioritised plan to fix them.
What’s the hidden cost of UX friction? Your website might be quietly dragging down even your strongest campaigns.
Find the Friction.
Identify the invisible moments where users hesitate, drop off, or lose confidence. We use evidence, not guesswork, to uncover the hidden barriers buried in your flows — so you stop solving the wrong problems and start focusing where it counts.
Clear the Path.
Once you know what’s getting in the way, we help you redesign the experience to remove friction, reduce effort, and guide users more effectively toward action. No fluff — just targeted changes that improve flow, increase conversion, and build trust.
What’s the hidden cost of UX friction? Your website might be quietly dragging down even your strongest campaigns.
Find the Friction.
Identify the invisible moments where users hesitate, drop off, or lose confidence. We use evidence, not guesswork, to uncover the hidden barriers buried in your flows — so you stop solving the wrong problems and start focusing where it counts.
Clear the Path.
Once you know what’s getting in the way, we help you redesign the experience to remove friction, reduce effort, and guide users more effectively toward action. No fluff — just targeted changes that improve flow, increase conversion, and build trust.
What’s the hidden cost of UX friction? Your website might be quietly dragging down even your strongest campaigns.
Find the Friction.
Identify the invisible moments where users hesitate, drop off, or lose confidence. We use evidence, not guesswork, to uncover the hidden barriers buried in your flows — so you stop solving the wrong problems and start focusing where it counts.
Clear the Path.
Once you know what’s getting in the way, we help you redesign the experience to remove friction, reduce effort, and guide users more effectively toward action. No fluff — just targeted changes that improve flow, increase conversion, and build trust.
UX is not just design. It’s where structure, flow, and clarity shape how customers think and act.
01.
Are you clearly articulating your brand and product value?
02.
Do you come across as a credible option — at a glance?
03.
Are you framing your offer the way customers think, not how you operate?
04.
Are you using structural shortcuts to say more with less?
05.
Is your language and imagery truly aligned with your customer’s mindset?
UX is not just design. It’s where structure, flow, and clarity shape how customers think and act.
01.
Are you clearly articulating your brand and product value?
02.
Do you come across as a credible option — at a glance?
03.
Are you framing your offer the way customers think, not how you operate?
04.
Are you using structural shortcuts to say more with less?
05.
Is your language and imagery truly aligned with your customer’s mindset?
UX is not just design. It’s where structure, flow, and clarity shape how customers think and act.
01.
Are you clearly articulating your brand and product value?
02.
Do you come across as a credible option — at a glance?
03.
Are you framing your offer the way customers think, not how you operate?
04.
Are you using structural shortcuts to say more with less?
05.
Is your language and imagery truly aligned with your customer’s mindset?
Issue snapshot: Woolies.
BEFORE.
Concept not clear.
Overly generic content.
Unclear value props.
AFTER.
Tangible copy focus.
Extracted value props.
Service logically explained.
Issue snapshot: Woolies.
BEFORE.
Concept not clear.
Overly generic content.
Unclear value props.
AFTER.
Tangible copy focus.
Extracted value props.
Service logically explained.
Issue snapshot: Woolies.
BEFORE.
Concept not clear.
Overly generic content.
Unclear value props.
AFTER.
Tangible copy focus.
Extracted value props.
Service logically explained.
"We truly appreciated the value-added thinking Lamb was able to bring to our problems. It made a difference when it counted."
Bree Marr, SMB Senior Marketing Manager. Woolworths at Work.
"I really enjoyed working with the team at Lamb. I'm sure Greg and I could talk for hours about ideas and future possibilities."
Brady Dennett, Head of B2B Marketing. Woolworths at Work.
"In my ongoing work with Lamb I appreciate that Lamb will do what it takes to help us get a solution."
John Diaz, Product Marketing. Woolworths at Work.
"We truly appreciated the value-added thinking Lamb was able to bring to our problems. It made a difference when it counted."
Bree Marr, SMB Senior Marketing Manager. Woolworths at Work.
"I really enjoyed working with the team at Lamb. I'm sure Greg and I could talk for hours about ideas and future possibilities."
Brady Dennett, Head of B2B Marketing. Woolworths at Work.
"In my ongoing work with Lamb I appreciate that Lamb will do what it takes to help us get a solution."
John Diaz, Product Marketing. Woolworths at Work.
"We truly appreciated the value-added thinking Lamb was able to bring to our problems. It made a difference when it counted."
Bree Marr, SMB Senior Marketing Manager. Woolworths at Work.
"I really enjoyed working with the team at Lamb. I'm sure Greg and I could talk for hours about ideas and future possibilities."
Brady Dennett, Head of B2B Marketing. Woolworths at Work.
"In my ongoing work with Lamb I appreciate that Lamb will do what it takes to help us get a solution."
John Diaz, Product Marketing. Woolworths at Work.
"We truly appreciated the value-added thinking Lamb was able to bring to our problems. It made a difference when it counted."
Bree Marr, SMB Senior Marketing Manager. Woolworths at Work.
"I really enjoyed working with the team at Lamb. I'm sure Greg and I could talk for hours about ideas and future possibilities."
Brady Dennett, Head of B2B Marketing. Woolworths at Work.
"In my ongoing work with Lamb I appreciate that Lamb will do what it takes to help us get a solution."
John Diaz, Product Marketing. Woolworths at Work.
"We truly appreciated the value-added thinking Lamb was able to bring to our problems. It made a difference when it counted."
Bree Marr, SMB Senior Marketing Manager. Woolworths at Work.
"I really enjoyed working with the team at Lamb. I'm sure Greg and I could talk for hours about ideas and future possibilities."
Brady Dennett, Head of B2B Marketing. Woolworths at Work.
"In my ongoing work with Lamb I appreciate that Lamb will do what it takes to help us get a solution."
John Diaz, Product Marketing. Woolworths at Work.
"We truly appreciated the value-added thinking Lamb was able to bring to our problems. It made a difference when it counted."
Bree Marr, SMB Senior Marketing Manager. Woolworths at Work.
"I really enjoyed working with the team at Lamb. I'm sure Greg and I could talk for hours about ideas and future possibilities."
Brady Dennett, Head of B2B Marketing. Woolworths at Work.
"In my ongoing work with Lamb I appreciate that Lamb will do what it takes to help us get a solution."
John Diaz, Product Marketing. Woolworths at Work.
"We truly appreciated the value-added thinking Lamb was able to bring to our problems. It made a difference when it counted."
Bree Marr, SMB Senior Marketing Manager. Woolworths at Work.
"I really enjoyed working with the team at Lamb. I'm sure Greg and I could talk for hours about ideas and future possibilities."
Brady Dennett, Head of B2B Marketing. Woolworths at Work.
"In my ongoing work with Lamb I appreciate that Lamb will do what it takes to help us get a solution."
John Diaz, Product Marketing. Woolworths at Work.
"We truly appreciated the value-added thinking Lamb was able to bring to our problems. It made a difference when it counted."
Bree Marr, SMB Senior Marketing Manager. Woolworths at Work.
"I really enjoyed working with the team at Lamb. I'm sure Greg and I could talk for hours about ideas and future possibilities."
Brady Dennett, Head of B2B Marketing. Woolworths at Work.
"In my ongoing work with Lamb I appreciate that Lamb will do what it takes to help us get a solution."
John Diaz, Product Marketing. Woolworths at Work.
"We truly appreciated the value-added thinking Lamb was able to bring to our problems. It made a difference when it counted."
Bree Marr, SMB Senior Marketing Manager. Woolworths at Work.
"I really enjoyed working with the team at Lamb. I'm sure Greg and I could talk for hours about ideas and future possibilities."
Brady Dennett, Head of B2B Marketing. Woolworths at Work.
"In my ongoing work with Lamb I appreciate that Lamb will do what it takes to help us get a solution."
John Diaz, Product Marketing. Woolworths at Work.
"We truly appreciated the value-added thinking Lamb was able to bring to our problems. It made a difference when it counted."
Bree Marr, SMB Senior Marketing Manager. Woolworths at Work.
"I really enjoyed working with the team at Lamb. I'm sure Greg and I could talk for hours about ideas and future possibilities."
Brady Dennett, Head of B2B Marketing. Woolworths at Work.
"In my ongoing work with Lamb I appreciate that Lamb will do what it takes to help us get a solution."
John Diaz, Product Marketing. Woolworths at Work.
"We truly appreciated the value-added thinking Lamb was able to bring to our problems. It made a difference when it counted."
Bree Marr, SMB Senior Marketing Manager. Woolworths at Work.
"I really enjoyed working with the team at Lamb. I'm sure Greg and I could talk for hours about ideas and future possibilities."
Brady Dennett, Head of B2B Marketing. Woolworths at Work.
"In my ongoing work with Lamb I appreciate that Lamb will do what it takes to help us get a solution."
John Diaz, Product Marketing. Woolworths at Work.
"We truly appreciated the value-added thinking Lamb was able to bring to our problems. It made a difference when it counted."
Bree Marr, SMB Senior Marketing Manager. Woolworths at Work.
"I really enjoyed working with the team at Lamb. I'm sure Greg and I could talk for hours about ideas and future possibilities."
Brady Dennett, Head of B2B Marketing. Woolworths at Work.
"In my ongoing work with Lamb I appreciate that Lamb will do what it takes to help us get a solution."
John Diaz, Product Marketing. Woolworths at Work.
How we uncover what you’re missing.
We don’t just look inward. We analyse the digital landscape to find what top performers are doing right.
01.
Understand your UX pattern.
02.
Audit on-site practices.
03.
Benchmark relevant competitors.
04.
Explore analog industries.
How we uncover what you’re missing.
We don’t just look inward. We analyse the digital landscape to find what top performers are doing right.
01.
Understand your UX pattern.
02.
Audit on-site practices.
03.
Benchmark relevant competitors.
04.
Explore analog industries.
How we uncover what you’re missing.
We don’t just look inward. We analyse the digital landscape to find what top performers are doing right.
01.
Understand your UX pattern.
02.
Audit on-site practices.
03.
Benchmark relevant competitors.
04.
Explore analog industries.
Our diagnostic output: Structured and actionable.
DIAGNOSIS.
A breakdown of the UX patterns driving (or hindering) performance.
A visual map of friction points across clarity, flow, and conversion.
BENCHMARKS.
An industry and cross-industry performance snapshot.
A clear ranking of where your practice sits — and how far you are from best-in-class.
Action Plan.
A prioritized list of changes ranked by impact vs effort.
A clear path to build toward the next tier of digital capability.
Our diagnostic output: Structured and actionable.
DIAGNOSIS.
A breakdown of the UX patterns driving (or hindering) performance.
A visual map of friction points across clarity, flow, and conversion.
BENCHMARKS.
An industry and cross-industry performance snapshot.
A clear ranking of where your practice sits — and how far you are from best-in-class.
Action Plan.
A prioritized list of changes ranked by impact vs effort.
A clear path to build toward the next tier of digital capability.
Our diagnostic output: Structured and actionable.
DIAGNOSIS.
A breakdown of the UX patterns driving (or hindering) performance.
BENCHMARKS.
An industry and cross-industry performance snapshot.
Action Plan.
A prioritized list of changes ranked by impact vs effort.
Engagement levels.
Whether you’re chasing internal buy-in or mapping out a full transformation, we’ll meet you at the right altitude.
Fast diagnosis: Onsite User Experience Audit.
Full strategy: Strategic Industry Assessment Report.
Engagement levels.
Whether you’re chasing internal buy-in or mapping out a full transformation, we’ll meet you at the right altitude.
Fast diagnosis: Onsite User Experience Audit.
Full strategy: Strategic Industry Assessment Report.
Engagement levels.
Whether you’re chasing internal buy-in or mapping out a full transformation, we’ll meet you at the right altitude.
Fast diagnosis: Onsite User Experience Audit.
Full strategy: Strategic Industry Assessment Report.
Issue snapshot: Our Cow.
Business Situation.
Our Cow launched with the perfect timing and proposition — premium meats directly from farmers, at fair prices — just before COVID. The business surged as people sought trusted supply and quality food during lockdown. But post-COVID, growth began to flatten. Traffic still came, but conversion lagged. The brand had momentum — but it was losing its edge. They came to us for a new website. But did they really need one?
UNTANGLING THE PROBLEM.
A new site wasn’t the answer — not yet. The real issue was the disconnect between marketing and the site. Traffic was landing, but a clunky multi-step checkout and sluggish performance were killing conversions. Our approach: Fix critical UX friction points. Improve speed and flow. Benchmark against high-performing US competitors. The result: Within 6 months, conversion rates jumped 65% and revenue doubled — without a full rebuild.
Issue snapshot: Our Cow.
Business Situation.
Our Cow launched with the perfect timing and proposition — premium meats directly from farmers, at fair prices — just before COVID. The business surged as people sought trusted supply and quality food during lockdown. But post-COVID, growth began to flatten. Traffic still came, but conversion lagged. The brand had momentum — but it was losing its edge. They came to us for a new website. But did they really need one?
UNTANGLING THE PROBLEM.
A new site wasn’t the answer — not yet. The real issue was the disconnect between marketing and the site. Traffic was landing, but a clunky multi-step checkout and sluggish performance were killing conversions. Our approach: Fix critical UX friction points. Improve speed and flow. Benchmark against high-performing US competitors. The result: Within 6 months, conversion rates jumped 65% and revenue doubled — without a full rebuild.
Issue snapshot: Our Cow.
Business Situation.
Our Cow launched with the perfect timing and proposition — premium meats directly from farmers, at fair prices — just before COVID. The business surged as people sought trusted supply and quality food during lockdown. But post-COVID, growth began to flatten. Traffic still came, but conversion lagged. The brand had momentum — but it was losing its edge. They came to us for a new website. But did they really need one?
UNTANGLING THE PROBLEM.
A new site wasn’t the answer — not yet. The real issue was the disconnect between marketing and the site. Traffic was landing, but a clunky multi-step checkout and sluggish performance were killing conversions. Our approach: Fix critical UX friction points. Improve speed and flow. Benchmark against high-performing US competitors. The result: Within 6 months, conversion rates jumped 65% and revenue doubled — without a full rebuild.
"The recommendations from Lamb have significantly impacted our business and the industry we're operating in. We were struggling, now we are the leading meat delivery service in Australia."
Bianca Tarrant, Director. Our Cow.
"The recommendations from Lamb have significantly impacted our business and the industry we're operating in. We were struggling, now we are the leading meat delivery service in Australia."
Bianca Tarrant, Director. Our Cow.
"The recommendations from Lamb have significantly impacted our business and the industry we're operating in. We were struggling, now we are the leading meat delivery service in Australia."
Bianca Tarrant, Director. Our Cow.
Some clients we have consulted on UX with:
Some clients we have consulted on UX with:
Some clients we have consulted on UX with:
We don’t do cookie-cutter. We fix the friction slowing your site down — and help you can get back to the bigger picture.
GET ADVICE THAT FITS.
Like Our Cow, get guidance that fits where you actually are — not where someone else started. Just because something isn’t working doesn’t mean you need to start over. The right advice aligns to your stage, not someone else's roadmap.
SEE WHAT’S POSSIBLE.
From quick wins to strategic resets, we help you shape what progress looks like — and back it up with practical next steps.
We don’t do cookie-cutter. We fix the friction slowing your site down — and help you can get back to the bigger picture.
GET ADVICE THAT FITS.
Like Our Cow, get guidance that fits where you actually are — not where someone else started. Just because something isn’t working doesn’t mean you need to start over. The right advice aligns to your stage, not someone else's roadmap.
SEE WHAT’S POSSIBLE.
From quick wins to strategic resets, we help you shape what progress looks like — and back it up with practical next steps.
We don’t do cookie-cutter. We fix the friction slowing your site down — and help you can get back to the bigger picture.
GET ADVICE THAT FITS.
Like Our Cow, get guidance that fits where you actually are — not where someone else started. Just because something isn’t working doesn’t mean you need to start over. The right advice aligns to your stage, not someone else's roadmap.
SEE WHAT’S POSSIBLE.
From quick wins to strategic resets, we help you shape what progress looks like — and back it up with practical next steps.