WordPress VIP and Woolworths at Work.
Woolies at Work is the Business offering for Woolworths. Lamb was there to help get them ready for their big national launch since launching during COVID.
WordPress VIP and Woolworths at Work.
Woolies at Work is the Business offering for Woolworths. Lamb was there to help get them ready for their big national launch since launching during COVID.
We partnered with Woolworths At Work to reformulate their B2B offering for a post-COVID relaunch.
INITIAL CHALLENGES.
Woolworths at Work faced significant challenges in preparing for their national launch. The primary concern was managing risks effectively to ensure a smooth rollout. It was crucial to identify and address potential issues early on to avoid any disruptions.
STRATEGIC APPROACH.
Our proactive approach involved conducting a comprehensive risk assessment and developing contingency plans for every scenario. This meticulous planning was essential to guarantee the success of Woolworths at Work's launch and maintain their operational integrity.
We partnered with Woolworths At Work to reformulate their B2B offering for a post-COVID relaunch.
INITIAL CHALLENGES.
Woolworths at Work faced significant challenges in preparing for their national launch. The primary concern was managing risks effectively to ensure a smooth rollout. It was crucial to identify and address potential issues early on to avoid any disruptions.
STRATEGIC APPROACH.
Our proactive approach involved conducting a comprehensive risk assessment and developing contingency plans for every scenario. This meticulous planning was essential to guarantee the success of Woolworths at Work's launch and maintain their operational integrity.
"We chose Lamb because they knew the importance of governance and risk management to our project. Time-critical delivery was essential to us."
Melissa Byron, Digital Specialist. Woolies at Work.
"Due to our limited timeframe, it was extremely encouraging that Lamb was able to identify the engagement risks ahead of time."
Melissa Byron, Digital Specialist. Woolies at Work.
"We chose Lamb because they knew the importance of governance and risk management to our project. Time critical delivery was essential to us."
Melissa Byron, Digital Specialist. Woolies at Work.
"We chose Lamb because they knew the importance of governance and risk management to our project. Time-critical delivery was essential to us."
Melissa Byron, Digital Specialist. Woolies at Work.
"Due to our limited timeframe, it was extremely encouraging that Lamb was able to identify the engagement risks ahead of time."
Melissa Byron, Digital Specialist. Woolies at Work.
"We chose Lamb because they knew the importance of governance and risk management to our project. Time critical delivery was essential to us."
Melissa Byron, Digital Specialist. Woolies at Work.
"We chose Lamb because they knew the importance of governance and risk management to our project. Time-critical delivery was essential to us."
Melissa Byron, Digital Specialist. Woolies at Work.
"Due to our limited timeframe, it was extremely encouraging that Lamb was able to identify the engagement risks ahead of time."
Melissa Byron, Digital Specialist. Woolies at Work.
"We chose Lamb because they knew the importance of governance and risk management to our project. Time critical delivery was essential to us."
Melissa Byron, Digital Specialist. Woolies at Work.
"We chose Lamb because they knew the importance of governance and risk management to our project. Time-critical delivery was essential to us."
Melissa Byron, Digital Specialist. Woolies at Work.
"Due to our limited timeframe, it was extremely encouraging that Lamb was able to identify the engagement risks ahead of time."
Melissa Byron, Digital Specialist. Woolies at Work.
"We chose Lamb because they knew the importance of governance and risk management to our project. Time critical delivery was essential to us."
Melissa Byron, Digital Specialist. Woolies at Work.
"We chose Lamb because they knew the importance of governance and risk management to our project. Time-critical delivery was essential to us."
Melissa Byron, Digital Specialist. Woolies at Work.
"Due to our limited timeframe, it was extremely encouraging that Lamb was able to identify the engagement risks ahead of time."
Melissa Byron, Digital Specialist. Woolies at Work.
"We chose Lamb because they knew the importance of governance and risk management to our project. Time critical delivery was essential to us."
Melissa Byron, Digital Specialist. Woolies at Work.
"We chose Lamb because they knew the importance of governance and risk management to our project. Time-critical delivery was essential to us."
Melissa Byron, Digital Specialist. Woolies at Work.
"Due to our limited timeframe, it was extremely encouraging that Lamb was able to identify the engagement risks ahead of time."
Melissa Byron, Digital Specialist. Woolies at Work.
"We chose Lamb because they knew the importance of governance and risk management to our project. Time critical delivery was essential to us."
Melissa Byron, Digital Specialist. Woolies at Work.
"We chose Lamb because they knew the importance of governance and risk management to our project. Time-critical delivery was essential to us."
Melissa Byron, Digital Specialist. Woolies at Work.
"Due to our limited timeframe, it was extremely encouraging that Lamb was able to identify the engagement risks ahead of time."
Melissa Byron, Digital Specialist. Woolies at Work.
"We chose Lamb because they knew the importance of governance and risk management to our project. Time critical delivery was essential to us."
Melissa Byron, Digital Specialist. Woolies at Work.
"We chose Lamb because they knew the importance of governance and risk management to our project. Time-critical delivery was essential to us."
Melissa Byron, Digital Specialist. Woolies at Work.
"Due to our limited timeframe, it was extremely encouraging that Lamb was able to identify the engagement risks ahead of time."
Melissa Byron, Digital Specialist. Woolies at Work.
"We chose Lamb because they knew the importance of governance and risk management to our project. Time critical delivery was essential to us."
Melissa Byron, Digital Specialist. Woolies at Work.
Services engaged.
WordPress VIP.
Website Design.
Website Development.
SalesForce Integration.
Conversion Optimisation.
Risk Management.
Services engaged.
WordPress VIP.
Website Design.
Website Development.
SalesForce Integration.
Conversion Optimisation.
Risk Management.
Services engaged.
WordPress VIP.
Website Design.
Website Development.
SalesForce Integration.
Conversion Optimisation.
Risk Management.
Problems we solved.
01.
Aligning the activities of multiple agencies on a time-critical pathway.
02.
Managing users with different needs. DIY vs Enterprise customers.
03.
Ensuring qualified conversion, not just conversion.
04.
Explaining something people know, but is a little different.
05.
Developing a website on a rigid timeframe without carrying excessive risk.
06.
Eliminate data risks and implement enterprise WordPress security.
07.
How do we keep our data profile as shallow as possible?
Problems we solved.
01.
Aligning the activities of multiple agencies on a time-critical pathway.
02.
Managing users with different needs. DIY vs Enterprise customers.
03.
Ensuring qualified conversion, not just conversion.
04.
Explaining something people know, but is a little different.
05.
Developing a website on a rigid timeframe without carrying excessive risk.
06.
Eliminate data risks and implement enterprise WordPress security.
07.
How do we keep our data profile as shallow as possible?
What does the solution look like?
What does the solution look like?
Mobile optimisation, before and after.
BEFORE.
Concept not clear.
Overly generic content.
Unclear value props.
AFTER.
Tangible copy focus.
Extracted value props.
Service logically explained.
Mobile optimisation, before and after.
BEFORE.
Concept not clear.
Overly generic content.
Unclear value props.
AFTER.
Tangible copy focus.
Extracted value props.
Service logically explained.
Mobile optimisation, before and after.
BEFORE.
Concept not clear.
Overly generic content.
Unclear value props.
AFTER.
Tangible copy focus.
Extracted value props.
Service logically explained.
Explaining the difficult to explain.
What we did.
Strong clear visuals.
Prominent CTAs.
Exacting design standards.
Explaining the difficult to explain.
What we did.
Strong clear visuals.
Prominent CTAs.
Exacting design standards.
"We truly appreciated the value-added thinking Lamb was able to bring to our problems. It made a difference when it counted."
Bree Marr, SMB Senior Marketing Manager. Woolworths at Work.
"I really enjoyed working with the team at Lamb. I'm sure Greg and I could talk for hours about ideas and future possibilities."
Brady Dennett, Head of B2B Marketing. Woolworths at Work.
"In my ongoing work with Lamb I appreciate that Lamb will do what it takes to help us get a solution."
John Diaz, Product Marketing. Woolworths at Work.
"We truly appreciated the value-added thinking Lamb was able to bring to our problems. It made a difference when it counted."
Bree Marr, SMB Senior Marketing Manager. Woolworths at Work.
"I really enjoyed working with the team at Lamb. I'm sure Greg and I could talk for hours about ideas and future possibilities."
Brady Dennett, Head of B2B Marketing. Woolworths at Work.
"In my ongoing work with Lamb I appreciate that Lamb will do what it takes to help us get a solution."
John Diaz, Product Marketing. Woolworths at Work.
"We truly appreciated the value-added thinking Lamb was able to bring to our problems. It made a difference when it counted."
Bree Marr, SMB Senior Marketing Manager. Woolworths at Work.
"I really enjoyed working with the team at Lamb. I'm sure Greg and I could talk for hours about ideas and future possibilities."
Brady Dennett, Head of B2B Marketing. Woolworths at Work.
"In my ongoing work with Lamb I appreciate that Lamb will do what it takes to help us get a solution."
John Diaz, Product Marketing. Woolworths at Work.
"We truly appreciated the value-added thinking Lamb was able to bring to our problems. It made a difference when it counted."
Bree Marr, SMB Senior Marketing Manager. Woolworths at Work.
"I really enjoyed working with the team at Lamb. I'm sure Greg and I could talk for hours about ideas and future possibilities."
Brady Dennett, Head of B2B Marketing. Woolworths at Work.
"In my ongoing work with Lamb I appreciate that Lamb will do what it takes to help us get a solution."
John Diaz, Product Marketing. Woolworths at Work.
"We truly appreciated the value-added thinking Lamb was able to bring to our problems. It made a difference when it counted."
Bree Marr, SMB Senior Marketing Manager. Woolworths at Work.
"I really enjoyed working with the team at Lamb. I'm sure Greg and I could talk for hours about ideas and future possibilities."
Brady Dennett, Head of B2B Marketing. Woolworths at Work.
"In my ongoing work with Lamb I appreciate that Lamb will do what it takes to help us get a solution."
John Diaz, Product Marketing. Woolworths at Work.
"We truly appreciated the value-added thinking Lamb was able to bring to our problems. It made a difference when it counted."
Bree Marr, SMB Senior Marketing Manager. Woolworths at Work.
"I really enjoyed working with the team at Lamb. I'm sure Greg and I could talk for hours about ideas and future possibilities."
Brady Dennett, Head of B2B Marketing. Woolworths at Work.
"In my ongoing work with Lamb I appreciate that Lamb will do what it takes to help us get a solution."
John Diaz, Product Marketing. Woolworths at Work.
"We truly appreciated the value-added thinking Lamb was able to bring to our problems. It made a difference when it counted."
Bree Marr, SMB Senior Marketing Manager. Woolworths at Work.
"I really enjoyed working with the team at Lamb. I'm sure Greg and I could talk for hours about ideas and future possibilities."
Brady Dennett, Head of B2B Marketing. Woolworths at Work.
"In my ongoing work with Lamb I appreciate that Lamb will do what it takes to help us get a solution."
John Diaz, Product Marketing. Woolworths at Work.
"We truly appreciated the value-added thinking Lamb was able to bring to our problems. It made a difference when it counted."
Bree Marr, SMB Senior Marketing Manager. Woolworths at Work.
"I really enjoyed working with the team at Lamb. I'm sure Greg and I could talk for hours about ideas and future possibilities."
Brady Dennett, Head of B2B Marketing. Woolworths at Work.
"In my ongoing work with Lamb I appreciate that Lamb will do what it takes to help us get a solution."
John Diaz, Product Marketing. Woolworths at Work.
What knowledge we leveraged.
User Experience Optimisation.
Information friction analysis, Decision complexity analysis, A/B testing and optimisation.
Integration with sales and customer service teams to extract post-conversion pain points.
Alignment to enterprise-wide brand guidelines, without compromising conversion performance.
Content Strategy.
Design and content sophistication benchmarking.
User journey mapping, Content sequencing and mapping, behavioral segmentation.
Value proposition analysis, digital copy advisory.
API Integration.
Integration with Salesforce Enterprise.
Zero-depth data risk profile. Elimination of data risk.
Integration with 3rd party CRM, performance and authentication systems.
What knowledge we leveraged.
User Experience Optimisation.
Information friction analysis, Decision complexity analysis, A/B testing and optimisation.
Content Strategy.
Design and content sophistication benchmarking.
API Integration.
Integration with Salesforce Enterprise.
Embark on your WordPress VIP journey with Lamb.
Embark on your WordPress VIP journey with Lamb.