14 in 1: WordPress Multi-site with Accor Plus.
Accor Plus made significant progress in migrating their 400,000 members to an online membership platform, increasing online engagement from low single digits to mid double digits.
14 in 1: WordPress Multi-site with Accor Plus.
Accor Plus made significant progress in migrating their 400,000 members to an online membership platform, increasing online engagement from low single digits to mid double digits.
14 in 1: WordPress Multi-site with Accor Plus.
Accor Plus made significant progress in migrating their 400,000 members to an online membership platform, increasing online engagement from low-single digits to mid-double digits.
Accelerating Digital Transformation: From Offline Management to Online Efficiency.
THE INITIAL CHALLENGES.
Accor Plus faced significant challenges despite having a well-established brand. Their primary concerns included managing 400,000 members almost entirely offline and dealing with the technical inertia of Sitecore, which hindered their ability to move quickly. Their website did not reflect their brand's quality and the membership value proposition was not effectively communicated. Membership management through the website was poor and ineffective, and there was no integration with the membership management system.
STRATEGIC APPROACH.
Lamb Agency was brought in to address these issues. We engaged the telemarketing team for insights, as they had a mature process to explain the value proposition. We simplified the membership sign-up pathway by eliminating non-essential or confusing elements and reworked the value propositions to create a clear hierarchy. Additionally, we increased the aesthetic sophistication of the digital design.
Accelerating Digital Transformation: From Offline Management to Online Efficiency.
THE INITIAL CHALLENGES.
Accor Plus faced significant challenges despite having a well-established brand. Their primary concerns included managing 400,000 members almost entirely offline and dealing with the technical inertia of Sitecore, which hindered their ability to move quickly. Their website did not reflect their brand's quality and the membership value proposition was not effectively communicated. Membership management through the website was poor and ineffective, and there was no integration with the membership management system.
STRATEGIC APPROACH.
Lamb Agency was brought in to address these issues. We engaged the telemarketing team for insights, as they had a mature process to explain the value proposition. We simplified the membership sign-up pathway by eliminating non-essential or confusing elements and reworked the value propositions to create a clear hierarchy. Additionally, we increased the aesthetic sophistication of the digital design.
"Aligning content across our 13 regional websites was a nightmare, we couldn't keep doing it manually."
Sonya Rossiter, Vice President Marketing and Partnerships. Accor Plus.
"We were frustrated by our ability to move forward. For Accor Plus, it wasn't about getting it done, but getting us moving and getting it done right."
Sonya Rossiter, Vice President Marketing and Partnerships. Accor Plus.
"We were looking for someone who could take us to the next place. Lamb asked us better questions to get to know us."
Sonya Rossiter, Vice President Marketing and Partnerships. Accor Plus.
"Aligning content across our 13 regional websites was a nightmare, we couldn't keep doing it manually."
Sonya Rossiter, Vice President Marketing and Partnerships. Accor Plus.
"We were frustrated by our ability to move forward. For Accor Plus, it wasn't about getting it done, but getting us moving and getting it done right."
Sonya Rossiter, Vice President Marketing and Partnerships. Accor Plus.
"We were looking for someone who could take us to the next place. Lamb asked us better questions to get to know us."
Sonya Rossiter, Vice President Marketing and Partnerships. Accor Plus.
"Aligning content across our 13 regional websites was a nightmare, we couldn't keep doing it manually."
Sonya Rossiter, Vice President Marketing and Partnerships. Accor Plus.
"We were frustrated by our ability to move forward. For Accor Plus, it wasn't about getting it done, but getting us moving and getting it done right."
Sonya Rossiter, Vice President Marketing and Partnerships. Accor Plus.
"We were looking for someone who could take us to the next place. Lamb asked us better questions to get to know us."
Sonya Rossiter, Vice President Marketing and Partnerships. Accor Plus.
"Aligning content across our 13 regional websites was a nightmare, we couldn't keep doing it manually."
Sonya Rossiter, Vice President Marketing and Partnerships. Accor Plus.
"We were frustrated by our ability to move forward. For Accor Plus, it wasn't about getting it done, but getting us moving and getting it done right."
Sonya Rossiter, Vice President Marketing and Partnerships. Accor Plus.
"We were looking for someone who could take us to the next place. Lamb asked us better questions to get to know us."
Sonya Rossiter, Vice President Marketing and Partnerships. Accor Plus.
"Aligning content across our 13 regional websites was a nightmare, we couldn't keep doing it manually."
Sonya Rossiter, Vice President Marketing and Partnerships. Accor Plus.
"We were frustrated by our ability to move forward. For Accor Plus, it wasn't about getting it done, but getting us moving and getting it done right."
Sonya Rossiter, Vice President Marketing and Partnerships. Accor Plus.
"We were looking for someone who could take us to the next place. Lamb asked us better questions to get to know us."
Sonya Rossiter, Vice President Marketing and Partnerships. Accor Plus.
"Aligning content across our 13 regional websites was a nightmare, we couldn't keep doing it manually."
Sonya Rossiter, Vice President Marketing and Partnerships. Accor Plus.
"We were frustrated by our ability to move forward. For Accor Plus, it wasn't about getting it done, but getting us moving and getting it done right."
Sonya Rossiter, Vice President Marketing and Partnerships. Accor Plus.
"We were looking for someone who could take us to the next place. Lamb asked us better questions to get to know us."
Sonya Rossiter, Vice President Marketing and Partnerships. Accor Plus.
"Aligning content across our 13 regional websites was a nightmare, we couldn't keep doing it manually."
Sonya Rossiter, Vice President Marketing and Partnerships. Accor Plus.
"We were frustrated by our ability to move forward. For Accor Plus, it wasn't about getting it done, but getting us moving and getting it done right."
Sonya Rossiter, Vice President Marketing and Partnerships. Accor Plus.
"We were looking for someone who could take us to the next place. Lamb asked us better questions to get to know us."
Sonya Rossiter, Vice President Marketing and Partnerships. Accor Plus.
"Aligning content across our 13 regional websites was a nightmare, we couldn't keep doing it manually."
Sonya Rossiter, Vice President Marketing and Partnerships. Accor Plus.
"We were frustrated by our ability to move forward. For Accor Plus, it wasn't about getting it done, but getting us moving and getting it done right."
Sonya Rossiter, Vice President Marketing and Partnerships. Accor Plus.
"We were looking for someone who could take us to the next place. Lamb asked us better questions to get to know us."
Sonya Rossiter, Vice President Marketing and Partnerships. Accor Plus.
Services engaged.
WordPress Multisite.
Platform Migration.
Content Strategy.
Advanced Integration.
Conversion Optimisation.
Website Development.
Services engaged.
WordPress Multisite.
Platform Migration.
Content Strategy.
Advanced Integration.
Conversion Optimisation.
Website Development.
Services engaged.
WordPress Multisite.
Platform Migration.
Content Strategy.
Advanced Integration.
Conversion Optimisation.
Website Development.
Problems we solved.
01.
Transitioning from offline to online membership management.
02.
Distributing content to 13 different regional sites.
03.
Enhancing website quality to reflect the brand.
04.
Consolidation of management to a single platform.
05.
Clearly communicating the membership value proposition.
06.
Improving membership sign-up effectiveness.
07.
Integrating with global APIs for restaurants, hotels, and offers.
08.
Increasing system integration, including payments.
Problems we solved.
01.
Transitioning from offline to online membership management.
02.
Distributing content to 13 different regional sites.
03.
Enhancing website quality to reflect the brand.
04.
Consolidation of management to a single platform.
05.
Clearly communicating the membership value proposition.
06.
Improving membership sign-up effectiveness.
07.
Integrating with global APIs for restaurants, hotels, and offers.
08.
Increasing system integration, including payments.
What does the solution look like?
WHAT WE DID.
Over 400,000 members.
14 languages; 10 websites.
Multiple custom integrations.
What does the solution look like?
WHAT WE DID.
Over 400,000 members.
14 languages; 10 websites.
Multiple custom integrations.
"Since moving our solution to WordPress with Lamb, we have seen a dramatic improvement in our online membership. Far exceeding our expectation."
Sonya Rossiter, Vice President Marketing and Partnerships. Accor Plus.
"Since moving our solution to WordPress with Lamb, we have seen a dramatic improvement in our online membership. Far exceeding our expectation."
Sonya Rossiter, Vice President Marketing and Partnerships. Accor Plus.
What knowledge we leveraged.
WordPress Multi-site.
Ensuring consistency and streamlined operations of daily content updates.
Content syndication across 13 different websites.
Automated translations powered by Artifical Intelligence.
Multi-lingual.
Support for multiple languages, including right-to-left (RTL) languages.
Language switching and translation management.
Localisation of content to cater to regional and cultural nuances.
API Integration.
Integration with Accor global APIs.
APIs for restaurants, hotels, and offers.
Extensive integration with 3rd party CRM, performance and authentication systems.
What knowledge we leveraged.
WordPress Multi-site.
Ensuring consistency and streamlined operations of daily content updates.
Multi-lingual.
Support for multiple languages, including right-to-left (RTL) languages.
API Integration.
Integration with Accor global APIs.
Embark on your WordPress journey with Lamb.
Embark on your WordPress journey with Lamb.