our engagement

National Storage needed a partner that could manage it's digital assets.

  • What was the brief?

    National Storage has a portfolio of digital assets that needed management, from their Australian and New Zealand sites, Investor Portal, Promotion micro-sites, Intranet and back-end automation.

    They needed a partner that would be able to keep pace with the change of the organisation and manage a range of complicated requirements.

  • What did we do?

    Custom development – Ongoing custom web development was required for the National Storage website.

    WordPress development – We built and managed a complicated WordPress multi-site installation to provide a single platform to manage a range of content sites for National Storage.


  • What did we achieve?

    We have managed National Storage for over 5 years

    We have maintained the management of National Storage for in excess of 5 years. The organisation has changed dramatically in that time.

    We lifted the quality of the digital expression for  National Storage across the board.


Digital Transformation: 5 years of change!

Lamb have delivered creative and effective digital strategy solutions that are making a real difference to our business."
Makala Ffrench Castelli, General Manager Marketing & Corporate

Key activities

Complicated WordPress development

The National Storage digital ecosystem includes several discrete WordPress solutions. Our management involved the creation of a WordPress multi-site that consolidated many different code and management systems.

The WordPress solution integrated a number of complex requirement specifically for National Storage.

  • WordPress multi-site
  • Custom integrations to ERP’s
  • Single sign-on solution
  • Security and availability management

Weekly Catch-ups

Organised and proactive was what was needed for the account.

Account responsiveness

A critical requirement for the account was to anticipate future needs, and get ahead of the game. Being a public company the stakes are higher for National Storage.

Digital Brand creation

Prior to engagement with Lamb Agency, National Storage had no defined digital brand style. Over 5 years the brand matured, and so did it’s online representation.

Digital style guide

We created a digital style guide that was used across a range of digital assets.

Advanced custom integration
The National Storage business is managed through a location management software based in the US.

Our responsibility was to

  • Ongoing API development
  • Fault detection and management
  • Extensive caching management

Custom automation

The National Storage marketing operation is quite sizable. That engine requires constantly feeding new data.

Lamb developed system to collect, process, and output data that would be used for mass scale marketing campaigns.

WooCommerce development

The National Storage box shop leverages a significantly modified version of WooCommerce. These changes included:

  • Rearranging the store configuration to a single page
  • Heavily modifying base theme structures

Custom integration & payment processing

All orders needed to synchronise bi-directionally with the National Storage ERP. The products that populated the store were dependant on the store that had been selected and availability of the product in the store.

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