Digital Partnership & Development Support

BENEFITS

Why would you want a digital partner?

Commonly, agencies are only engaged on a fraction of their capabilities and have the ability to take responsibility for important functions that may be difficult to complete internally.

These include strategy, management and monitoring activities that are important to create the most value for your organisation.
ONE OF MANY
  • Speed & time management

    While agencies will be slower to start, with a dedicated focus we won’t be pulled off of your strategic project for internally urgent day to day tasks. This is a common catch-22 with a lot of organisation we talk to that have fully qualified and developers.

    We are strongly aligned with achieving outcomes within a fixed timeframe and budget. Your project will not continue to drag on and on.

  • Budget flexibility and cost management

    Building a full digital development team within your company will cost many hundreds of thousands of dollars. With an agency, you can expand or contract your expenditure based on cash flow or market movements.

  • Leveraging our depth of experience

    We work on a range of clients and problems that naturally introduce us to new solutions every day.

    We have a team of 15, which has more than just the minimal viable team composition.

  • Problems without a partnership

    Giving only execution to the agency potentially leaves a few holes in the digital implementation, if not properly managed.

    • A disconnect between strategy and execution.
    • A disconnect between execution and results (to management).
    • Not enough time internally to perform strategy and monitoring (Difficulty demonstrating results).
    • Lack of investment in keeping the digital platforms up to date (or improving them)
    • The possibility that staff are not knowledgeable in digital platforms to facilitate good management decisions.
    • Difficulty keeping up to date with industry best practice and trends (incl. competitors).
SUPPORT ENAGEMENTS

We offer a range of digital partnership models, depending on your needs.

Takes responsibility for the defining the direction and decisions of the digital platform management. Accountability structures provide visibility into their activities and performance.

Benefits

  • Ensures active strategic consideration and improvement of digital.
  • Offloads basic budget decisions, performance monitoring and reporting capabilities.
  • One less thing to manage internally.
  • Agency completely accountable for results.

Responsibilities

  • Digital strategy
  • Digital management
  • Performance improvement
  • Platform stability
  • Compliance and security
  • Digital execution

The strategist is involved in keeping digital aligned to the organisations and marketing strategy. With less autonomy than the digital partner, the strategist still keeps an eye on platform performance and will make regular recommendations for improvements.

Benefits

  • Ensures active strategic consideration and improvement of digital.
  • Offloads performance monitoring and reporting capabilities.

Responsibilities

  • Digital strategy
  • Performance improvement
  • Digital execution

The performance optimiser is focused on increasing revenue through reviewing technical performance data and making recommendations for their improvement. They look at KPI’s like bounce rate, conversion ratio and ultimately sales.

Benefits

  • Ensures active improvement of digital
  • Offloads performance monitoring and reporting capabilities

Responsibilities

  • Performance improvement
  • Digital execution

The implementation specialist is focused on leading the continued improvement of the platform as a stable piece of infrastructure. Reliability and compliance are the priorities for the implementation specialist. This involved making sure the platform is technically excellent.

Benefits

  • Highly available infrastructure.
  • Increased platform life-time, reduced long-term costs.

Responsibilities

  • Platform stability
  • Compliance and security
  • Digital execution

A traditional support role. Completes work as requested by the client.

Benefits

  • Cheapest option
  • Additional capability supplements internal digital strategy and internal management.

Responsibilities

  • Digital execution
PARTNER FEATURE

National Storage

We manage a small ecosystem of websites for National Storage from their Australia and New Zealand website, investor websites, and eCommerce websites.

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