GIC Insights

GIC Singapore wanted a digital transformation to help their premier Insights event stand out on a global stage.

We approached the problem through a combination of high quality imagery and mega typography based on WordPress VIP.

Queensland Farmers Federation

The Queensland Farmers Federation needed a website that reflected the sophistication of their representative position, and to make clear what activities they were undertaking on behalf of their constituency.
Lamb were able to take our ideas and vision to develop a fresh digital presence that allows us to better communicate and engage with members and stakeholders.
Mark Neville, Communications Manager
Good vs Great

What is the difference between a good website and a great website?

brand trust.

When making any kind of purchasing decision, looks matter. No one wants to buy a car from a dilapidated car dealer. People make a judgement about the perceived credibility and quality of businesses based on how they present themselves.

We aim to help aspiring industry leaders to effectively communicate their brand identity and instil consumer confidence through their digital presence.

Increased engagement.

It has been commonly reported that your website has less than 10 seconds to make an impression to its visitors. More recent research has indicated that this figure may actually be lower as internet users have become more sophisticated.

This is a natural response to the high availability of information online.

To be productive, online users must make snap judgements about the quality and relevance of the website they are looking for. If not, then they go onto the next Google search result.

conversion rate.

Users can be terribly fickle when it comes to engaging with your website. It's because your competition is ultimately only a Google search away. A considered information architecture with a clear user experience will keep users engaged and on track to convert.

Lamb Agency is a leader in the Brisbane market on creating highly user-friendly websites and digital interfaces. It's the reason we work with companies like Virgin Australia, National Storage, Terry White Chemmart and many more.
preparing your brief for lamb

Start your engagement with Lamb with the information that will help us most.

Here are a few really important questions to ask yourself before we start a conversation with you.
  • What are your objectives?

    Start with the basics. How does (or should) the website contribute to your business? How is the website going to align with the direction your business is heading in?

    These objectives could be anything from:

    • Generating leads
    • Automating activities
    • Reinforcing your brand or leadership position in the industry
    • Driving sales
    • Providing customer service
  • Who are your key competitors?

    Helping us understand your competitive environment is critical in gauging the solution you will need for your industry. We will work with you to understand where you currently sit against your competitive peers, what good practice already exists in the industry and what innovations we could bring.

  • What are some websites you like the look of?

    We can always take the lead when it comes to the design on your website. But ultimately it needs to be one that matches the style and taste of the organisation. Providing us with a handful of reference sites also helps us gauge your expected benchmark for the solution in terms of aesthetic advancement, interactivity, and depth of the site content.


In 5 years we have never failed to nail the web design brief.

We have a robust web design process that ensures we hit your quality expectations.

Start from what beginning, who are we competing against?

The single greatest influencer to the sophistication of your website design is what benchmark your competitors set. If your company is in a highly competitive industry, you will of course need to match or exceed that quality.

A few references to the key competitors in your field including peer organisations and the leader (if that is not you) helps us determine what we need.

What do you like?

Understanding the tastes and preferences of the organisation provides us an insight into the design styles we could be including or excluding as part of our design strategy.

You may prefer a classic corporate style, or something more progressive. It really depends on the positioning of the business and how you communicate with your customers.

You can provide us examples of sites that exist either within or external to your industry.

What do users do that adds value to your organisation?

Understanding what key actions need to be performed on your website is important to make sure we prioritise and order these actions. You can have the best-looking website in the world – but if users can’t see how to make that next step with you, then it is all for nothing.

What do people primary come to the site to see?

Most websites will usually have a small subset of pages that are overwhelming used the most. These pages must be very prominently placed within your website design’s navigation, and your search systems must bias this content.

These pages are also your leverage. While you may want to say all kind of things to your customers, not all of them will read your about us page in details. Your primary content page is an opportunity to weave in a narrative about key points of credibility or decision making factors into the user’s journey.

The precursor to your customer journey

What queries do customers need answered, and at what point do they ask these questions? There is no sense in having very detailed product information on your product page, if, at that point, they are just trying to make sure that you are a good match to their needs.

We understand digital design, how much value would you like us to add?

Some clients know exactly what they need, their brand guidelines are very clear, it is our job to make sure the digital execution follows those rules. Alternatively, some clients may have a less developed brand or are looking to freshen things up as the brand hasn’t been touched in a decade.

Some basic guidance of how far or little we are to stray from the material provided makes sure we get and keep on the same page.


Is your website doing what it should be doing?

Did you inherit a site that isn't up to scratch, and are looking to build a case to get it fixed?
In a few words, tell us what your problem is, and we'll think about what we would do with your site.
Continue >
Brisbane web design

What should an effective web design do?

There is a difference between a beautiful website and an effective website.

First impressions matter for websites (or anything)

When people engage with anything for the first time from people, locations or event products, they will make an instant judgement of your company based on your website.

While you may have finest product or service if your website doesn’t present this way, then your website design will be working counter to setting a good impression – and you will have to do more work later to recover that.

In a world where your competitors are literally a click away, you don’t want your users to second guess the quality or professionalism of your business.

Make it easy for people to quickly understand who you are

Most every business will work in some kind of competitive industry. If you don’t, you have an even greater project – as you need to explain a product or service that people may not be familiar with.

In either case, a simple and clear positioning statement or graphical element is critical for people to understand what you are all about. You need this for people to understand whether you look like someone who can help them with their needs. If you don’t they will again, quickly move on.

People treat websites as scannable information, they don’t necessarily go to the trouble of reading everything. Making sure the information about your business is as simple and clear as possible will eliminate problems of customer not knowing what you do.

Make it clear what you want people to do

Your website exists to provide some kind of benefit to your company. Ultimately this will take some form of action. It is common to have 1 or maybe 2 actions that have the highest value to you.

The digital web design should make sure these actions are very clear. If your website sells products, then it is critical that your site takes the form of one that looks like it sells a product with a prominent shopping cart and product listing. If this experience is buried on a single page, how will people know they can expect to buy anything?

The above the fold section on the home page and page header are obvious choices to place these primary actions in your designs.

Differentiate your product or service

If there are many competitors in your field, how do customers differentiate you from another company? Quality, scope of operations, innovativeness, and service coverage are common means of highlighting your difference.

Because we need these attributes to be understood quickly, it is common to provide an icon or to simplify the differentiator in a couple of words so that the website visitors understand the points quickly.

This will usually act as the first section or a secondary component to your primary content section on your home page.

Don’t crowd people attention

Most websites will have a focus content aspect to their website. If it’s a car dealership, it’s the cars; if it a web design company in Brisbane, it’s going to be their portfolio.

Your primary navigation and home page content must prominently place this element to provide the lower barrier bath to entry. Don’t force your users to have to read preliminary content because you want them to read it.

While we have people on this page, it is now an opportunity to leverage their attention to things that we would value them to read. This could be credibility building information like reviews, organisation differentiating factors, or even secondary higher margin products or services. This information should, however, be kept light, but compelling in order to draw them into the other parts of the website.

Play the longer game

Very few people going to your website will convert and perform your primary call to action the first time they visit your website. There are levels of contemplation your customers will go through. In 2011 Google coined the term Zero Moment of Truth(ZMOT) to encapsulate this concept. ZMOT refers to “the research which is conducted online about a product or service before taking any action”. Google argues that ‘the internet has changed altogether the way consumers are interacting with brands, products or services this online decision-making moment.’

Creating secondary opportunities for action flows into this idea. We can provide a newsletter subscription, a downloadable product overview, or a promotion for a free audit to get clients to take that next step forward.


Everyone has a digital horror story.
Avoid a digital disaster and choose Lamb.

We see projects through.

In over 3 years Lamb Agency has never failed to deliver on a project. We've always seen things through, through the good and the bad.

We have a well defined process.

Our process creates order and keeps projects predictable. We have a dedicated team that will keep you well informed every step of the way.

We will work with you to see how we can best keep the project on track.

We focus on key objectives.

Your website exists to serve the business and its commercial objectives. We are very careful to make sure the work we do aligns with the direction of your business and its objectives.

Frequently Asked Questions

  • What is Responsive Web Design?

    Responsive web design is creating your websites so that they work across all common devices, from mobile phones, tablets, and desktop machines.

    All websites build these days should(must!) be responsive.

  • How many revisions do we get with our web design?

    Usually, we provide 2 rounds of revision with our web design process. It is not common to need more than this. We save a lot of time getting it right by investing in understanding your preferences and requirements for our creative brief.

  • What do I need to get a quote?

    If you are looking to get a quick ballpark, you can read our article on What does digital cost?. The article outlines a number of key questions that you can ask yourself to prepare a basic brief for an agency.

    If you are ready, just contact us and set up a meeting with us.

  • Do you outsource development?


    Our web development team is wholly and completely based in Brisbane, Australia.

  • Will I be able to manage the website when it is done?


    Many customers come to us with the frustration of not being able to manage their own website. Our websites are built so day to day management of your website can be managed by your team. Mean means all menus, pages, sections, text, and images can be edited.

  • Do I get training with my new website?


    On completion of the website, we will organise a training session for your team on how the website has been constructed.

    While you will now have a very effective and pretty web design, you also need something you will need to be able to operate.

Let's get started.

Take the first step today!