Start with the basics. How does (or should) the website contribute to your business? How is the website going to align with what direction is going?
This could be anything from:
Helping us understand your competitive environment is critical in gauging the solution you will need for your industry. We will work with you to understand where you currently sit against your competitive peers, what good practice already exists in the industry and what innovations we could bring.
We can always take the lead when it comes to the design on your website. But ultimately it needs to be one that matches the style and taste of the organisation. Providing us with a handful of reference sites also helps us gauge your expected benchmark for the solution in terms of aesthetic advancement, interactivity, depth of the site content.