Rhythm Livin was struggling with their Big Commerce website and dated inventory system. The system were not flexible to their business needs. This resulted in a range of issues affecting the reputation and consumption of the brand.
We focused our efforts on identifying a suite of solutions that would fit their business needs, this included the selection of Shopify as their eCommerce solution as well as Cin7 as their inventory system and StarShipIT for fulfilment.
Beyond the technical requirements, Rhythm is a lifestyle brand – so crafting an online experience that was compelling was a critical success factor. We used the project as an opportunity to present the true brand story to their end consumers.
We created a high quality eCommerce solution that reflected a sophisticated online player in a competitive consumer market. We recreated the brand through high quality imagery, gorgeous look books, and brand ambassadors.
We resolved integration issues with the fulfilment (with 2PL fulfilment), and integrated with their back-end systems.
Creating a high quality digital brand
Rhythm wanted an experience that was split between their male and female lines. We focused our effort on how to best achieve this within Shopify.
Moving to best practice structures
The great opportunity with Rhythm was to embrace good practice structures for eCommerce. We implemented this through improvements to the shopping cart, product and category page as well as header and navigation improvements.
US, Australia, Europe
Rhythm sells to distributors across the globe. We needed to create a facilitate for location awareness.
This involved region detection and localisation to the appropriate currencies.
Rhythm is development and hosted on Shopify.