GIC Insights

GIC Singapore wanted a digital transformation to help their premier Insights event stand out on a global stage.

We approached the problem through a combination of high quality imagery and mega typography based on WordPress VIP.

Queensland Farmers Federation

The Queensland Farmers Federation needed a website that reflected the sophistication of their representative position, and to make clear what activities they were undertaking on behalf of their constituency.
Lamb were able to take our ideas and vision to develop a fresh digital presence that allows us to better communicate and engage with members and stakeholders.
Mark Neville, Communications Manager
preparing your brief for lamb

Start your engagement with Lamb with the information that will help us most.

Here are a few really important questions to ask yourself before we start a conversation with you.
  • What are your objectives?

    Start with the basics. How does (or should) the website contribute to your business? How is the website going to align with the direction your business is heading in?

    These objectives could be anything from:

    • Generating leads
    • Automating activities
    • Reinforcing your brand or leadership position in the industry
    • Driving sales
    • Providing customer service
  • Who are your key competitors?

    Helping us understand your competitive environment is critical in gauging the solution you will need for your industry. We will work with you to understand where you currently sit against your competitive peers, what good practice already exists in the industry and what innovations we could bring.

  • What are some websites you like the look of?

    We can always take the lead when it comes to the design on your website. But ultimately it needs to be one that matches the style and taste of the organisation. Providing us with a handful of reference sites also helps us gauge your expected benchmark for the solution in terms of aesthetic advancement, interactivity, and depth of the site content.


Is your website doing what it should be doing?

Did you inherit a site that isn't up to scratch, and are looking to build a case to get it fixed?
In a few words, tell us what your problem is, and we'll think about what we would do with your site.
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Brisbane web design

What should an effective web design do?

There is a difference between a beautiful website and an effective website.

First impressions matter for websites (or anything)

When people engage with anything for the first time from people, locations or event products, they will make an instant judgement of your company based on your website.

While you may have finest product or service if your website doesn’t present this way, then your website design will be working counter to setting a good impression – and you will have to do more work later to recover that.

In a world where your competitors are literally a click away, you don’t want your users to second guess the quality or professionalism of your business.

Make it easy for people to quickly understand who you are

Most every business will work in some kind of competitive industry. If you don’t, you have an even greater project – as you need to explain a product or service that people may not be familiar with.

In either case, a simple and clear positioning statement or graphical element is critical for people to understand what you are all about. You need this for people to understand whether you look like someone who can help them with their needs. If you don’t they will again, quickly move on.

People treat websites as scannable information, they don’t necessarily go to the trouble of reading everything. Making sure the information about your business is as simple and clear as possible will eliminate problems of customer not knowing what you do.

Make it clear what you want people to do

Your website exists to provide some kind of benefit to your company. Ultimately this will take some form of action. It is common to have 1 or maybe 2 actions that have the highest value to you.

The digital web design should make sure these actions are very clear. If your website sells products, then it is critical that your site takes the form of one that looks like it sells a product with a prominent shopping cart and product listing. If this experience is buried on a single page, how will people know they can expect to buy anything?

The above the fold section on the home page and page header are obvious choices to place these primary actions in your designs.

Differentiate your product or service

If there are many competitors in your field, how do customers differentiate you from another company? Quality, scope of operations, innovativeness, and service coverage are common means of highlighting your difference.

Because we need these attributes to be understood quickly, it is common to provide an icon or to simplify the differentiator in a couple of words so that the website visitors understand the points quickly.

This will usually act as the first section or a secondary component to your primary content section on your home page.

Don’t crowd people attention

Most websites will have a focus content aspect to their website. If it’s a car dealership, it’s the cars; if it a web design company in Brisbane, it’s going to be their portfolio.

Your primary navigation and home page content must prominently place this element to provide the lower barrier bath to entry. Don’t force your users to have to read preliminary content because you want them to read it.

While we have people on this page, it is now an opportunity to leverage their attention to things that we would value them to read. This could be credibility building information like reviews, organisation differentiating factors, or even secondary higher margin products or services. This information should, however, be kept light, but compelling in order to draw them into the other parts of the website.

Play the longer game

Very few people going to your website will convert and perform your primary call to action the first time they visit your website. There are levels of contemplation your customers will go through. In 2011 Google coined the term Zero Moment of Truth(ZMOT) to encapsulate this concept. ZMOT refers to “the research which is conducted online about a product or service before taking any action”. Google argues that ‘the internet has changed altogether the way consumers are interacting with brands, products or services this online decision-making moment.’

Creating secondary opportunities for action flows into this idea. We can provide a newsletter subscription, a downloadable product overview, or a promotion for a free audit to get clients to take that next step forward.


Everyone has a digital horror story.
Avoid a digital disaster and choose Lamb.

We see projects through.

In over 3 years Lamb Agency has never failed to deliver on a project. We've always seen things through, through the good and the bad.

We have a well defined process.

Our process creates order and keeps projects predictable. We have a dedicated team that will keep you well informed every step of the way.

We will work with you to see how we can best keep the project on track.

We focus on key objectives.

Your website exists to serve the business and its commercial objectives. We are very careful to make sure the work we do aligns with the direction of your business and its objectives.

Frequently Asked Questions

  • What do I need to get a quote?

    If you are looking to get a quick ballpark, you can read our article on What does digital cost?. The article outlines a number of key questions that you can ask yourself to prepare a basic brief for an agency.

    If you are ready, just contact us and set up a meeting with us.

  • Do you outsource development?


    Our web development team is wholly and completely based in Brisbane, Australia.

  • Will I be able to manage the website when it is done?


    Many customers come to us with the frustration of not being able to manage their own website. Our websites are built so day to day management of your website can be managed by your team. Mean means all menus, pages, sections, text, and images can be edited.

  • Do I get training with my new website?


    On completion of the website, we will organise a training session for your team on how the website has been constructed.

    While you will now have a very effective and pretty web design, you also need something you will need to be able to operate.

Let's get started.

Take the first step today!