Digital Marketing Brisbane

Recent Breakthrough Results

Explosive results with Our Cow!

In the past 6 months we have delivered incredible growth to Our Cow.

500% Growth in return on ad spend (ROAS)
200% Growth in paid revenue
200% Decrease in cost-per-click (CPC) for paid
OUR PROCESS

What makes us different?

Transparency

We give your business the attention it deserves. No set and forget confusing monthly reporting. We will break everything down into a structured and detailed format. Our commitment to open, transparent communication and collaboration is changing the digital marketing industry.

Embedded within your marketing team

We make ourselves available for marketing meetings to all internal stakeholders, ensuring the digital marketing strategy is in sync with your marketing campaigns. As an agency we are a combination of 10 different specialised roles to leverage from.

Proven Return On Investment

We measure the success of your marketing by its impact on profits and your bottom line (not just making KPI’s). Our tailored, hands-on approach allows us to be reactive to short-term opportunities whilst also optimizing for long-term growth and performance.

SERVICES

What are our capabilities?

Google/paid search

  • SEM
  • Display (responsive, prospecting, re-targeting, dynamic)
  • Video (dynamic, programmatic)
  • Discovery (image, carousel, video).

Data

  • Tracking, Pixel (GTM, GA, FB), Platforms (GA, GTM)
  • Analysis and insights (navigation, checkout).
  • Translation of data, Conversion rate, Optimisation, AB testing.

Organic Search

  • Onsite: Technical, Content, Blog, On page content.
  • Offsite: Content, Articles, Backlinks, Anchor texts.

Paid Social

  • Prospecting
  • Re-targeting
  • Dynamic
METHODOLOGY

How do we deliver growth and performance?

Who are you?

We align with your business and its goals. We identify who your customers are and where they are searching.

Who’s winning

We identify your key competitors and diligently audit their SEO & digital marketing activities.

Why are they winning?

We review your competitors content strategy and conduct a competitor link analysis.

What are we going to do to catch them?

We compile all the above construct our customised tactical digital strategy to achieve your marketing goals.

Get data cleaned up and integrated

Clean data is the backbone of measurable results. Our data and system audit will identify any critical gaps that must be completed before any productive work can be complete.

Review performance data

Comprehensively explore strong and weak areas of current performance. Constantly optimising campaigns to be reactive to short-term opportunities whilst also optimizing for long-term growth and performance.

Frequently asked questions

  • Why do we focus on digital marketing data quality?

    Quality of data is the foundation for all the work we do in digital marketing.

    We don’t make guesses about what is and is not working, or what we think could data. Hard data is our source of truth, and if your tracking and performance data is not reflecting the reality of what is truly happening with your campaigns then that is going to lead to bad decisions.

    Data Hygiene is important
    Before we commence any serious digital marketing work we will always complete a data and tracking audit to ensure we have the fundamentals in place. Sometimes this does take a good amount of effort to complete, but at the end of the day, your data and the decisions based on that data will be stronger.

  • How do you determine the digital marketing budget?

    We look at a range of factors when determining what your digital marketing spend should be.

    Tell us your goals, we’ll figure out the rest!
    Ultimately, we want to know what your performance goals are. Do you want to reach $10 million in annual revenue? Do you want to keep a ROAS of 8?

    Once we know what your top line digital marketing performance need to be, we can:

    • Verify if we think the goal is realistic within your timeframe
    • Identify what strategies and channels you will need to undertake
    • Craft a plan as to what campaigns and platform development is needed

    We are marketing strategists, it’s our job to be value added.

    We are not here to spend a budget, we are here to get a commercial result.

  • How much does our digital marketing cost?

    We manage digital marketing budgets from $1,000 all the way to $250,000 a month.

    Rather than focusing on cost, we work to drive improvements to the return on your investment or ad spend(ROAS) as a driving principle.

    If we can achieve the margins you need on your spend and we think we can maintain that margin while expanding your growth then increasing your budget to capture that extra revenue is a no brainer.

ENQUIRY

Interested? Get in touch!

Send enquiry

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We will discuss

In 60 seconds you can lock in a time with our digital marketing strategist to discuss how we can help.

  • What outcome do you want to achieve? (Increased sales, ROAS etc?)
  • What strategies have been applied that aren't working?
  • Are you a good fit for Lamb?

Let's get started.

Take the first step today!