Creating customer connection through digital experiences
- The potential for AI
- What has happened with AI
- Interesting observations with AI
- Who are the Big Players?
- What tools are using AI?
How do we build connection?People like to anthropomorphise things around them. They will like a car, shoes, a house, a chair based on a range of different factors from the way things looks, to their physical interactions with the object. People may hate a chair because they may have stubbed their toe a few times.This is no different to a company or a brand.When it comes to your digital platforms, that make up a part of “you” or your company. If you website is “stubbing” your customers toes when they are trying to do something – that’s going to have an overall impact on the perception of your brand.I would like to talk about four general strategies with reference examples of how this is done.
- Value alignment
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