Frankie4 is a premium women’s fashion shoe that look great but have also been crafted by Physiotherapists and Podiatrists. It was important for the website to explain that their product is more than just a shoe.
We focused on developing the online identity of Frankie 4, and how we could best present the Frankie 4 difference.
We built the website, and integrated their back end system with Cin 7.
Frankie4 saw an instant jump in online sales that overwhelmed their fulfilment services.
The new platform has been a spectacular success for the business.
Complete mapping of eCommerce needs
Lamb spent several sessions auditing the existing eCommerce capabilities of Frankie4 to ensure everything that was working was carried over. There were a range of custom requirements that were critical to include in the final solution.
Biggest brand-bang on a fixed budget
After our advice to throw away the new solution was accepted, we turned our attention to redirecting the funds remaining to improving the existing site. The key requirement was to focus on what we could do to get the new brand integrated into the new site.
Lamb integrated the Frankie4 website with Cin 7.
Frankie 4 is built on Shopify Plus.