A clean and sophisticated digital aesthetic.
The existing Fedelta brand had never really had the professional digital treatment, having been managed by developers for a number of years.
Lamb took the core identity of the Fedelta, the typography of the logo, and built everything from scratch.
From this we were able to craft a highly sophisticated look and feel which matched the sophistication of their POS solution.
We sat down with Fedelta to work through digital designs for their core identity, then expanded this to their website, mobile and point of sale system. This process included extensive user journey mapping, wireframing, and product prototyping.