Gaining insights in your customers and competitors is to driving digital strategy.
Performing a capability audit.
Auditing your current digital capability is key to looking at what corrective action, assets, or resources will be required to meet your business objectives.
Researching your customer and competitors.
Gaining an objective measure of where you sit against your competitor provides insight into current good practice, your industries current digital maturity and direction. This will influence strategies for a response and means of driving competitive advantage.
Building a roadmap.
Digital is not something that you can set and forget, it needs to be worked on over time. There will likely be an immediate project to complete, but there should planned activities to review and continually improve practice.
Some examples of digital
strategy work we’ve done.
For all projects we include a strategy component, but we are also engaged for our understanding of Digital Strategy.
The White Pages is an interesting position given its legacy product. But we are working with the company to explore what the White Pages looks like in the digital age.
Wallace Bishop were looking for a new idea for an interactive digital engagement. We recommended the creation of a product selection tool that would collect granular product preferences, and enable demand prediction.
Fedelta POS worked in an industry that was being disrupted by mobile devices. We worked within them to completely revitalise their digital assets and set the foundation for their new mobile platform.
Safe Food Queensland
Safe Food Queensland has a number of audit staff that need to perform onsite checks year round, run manually. We worked with them to create a concept for a booking and tracking system.
CHOOSING A DIGITAL AGENCY
How do you choose a good agency?
Who have they worked with in the past?
Does the agency you are considering work with credible companies? Lamb Agency has worked with some of Australia's largest companies and proudly engages with the current or up and coming leaders in many different industries.
Is their referenced work recent? Many agencies will add a logo to their client portfolio for a minor engagement performed many years ago, or will represent a fractional contribution to the final result.
Is there an alignment of the work they have done, to what you need to do? If the company you are looking at has only worked with very small brochure website, it's unlikely they will have the process sophistication to complete a larger website application build.
What do their customers say about them?
Good work, but are they bad to work with? It is one thing to have produced some good looking work, but it's another thing entirely as to how they got there. Asking the company directly for references can help you determine whether the agency you are talking to plays hardball or is a pushover. An agency that is too pliable can be a bigger problem than one that is not, as they can over-promise and under-deliver - making the relationship unmanageable.
Do they stick around to form long-term relationships? Lamb Agency was created to stand apart from traditional agency practices. We were tired of the short-sighted client management and client-politics. We consider ourselves to be an anti-agency. We're proud to engage in work that is collaborative, focused on value generation and based on agreed-upon business objectives.
Are they connected into the industry?
Do they have a history in the industry? Anyone can create a website and present as a digital agency. An organisations history and connectivity into the industry represents the likelihood that it will continue to be an agency tomorrow.
Lamb Agency is a long time supporter of the digital, marketing, and advertising industries. We have been key contributors to the Brisbane Advertising Association and Interactive Minds for over 2 years. Both organisations are pivotal to the connectivity and continued maturity of the digital and advertising industries.