Gaining insights in your customers and competitors is to driving digital strategy.
Performing a capability audit.
Auditing your current digital capability is key to looking at what corrective action, assets, or resources will be required to meet your business objectives.
Researching your customer and competitors.
Gaining an objective measure of where you sit against your competitor provides insight into current good practice, your industries current digital maturity and direction. This will influence strategies for a response and means of driving competitive advantage.
Building a roadmap.
Digital is not something that you can set and forget, it needs to be worked on over time. There will likely be an immediate project to complete, but there should planned activities to review and continually improve practice.
Some examples of digital
strategy work we’ve done.
For all projects we include a strategy component, but we are also engaged for our understanding of Digital Strategy.
The White Pages is an interesting position given its legacy product. But we are working with the company to explore what the White Pages looks like in the digital age.
Wallace Bishop were looking for a new idea for an interactive digital engagement. We recommended the creation of a product selection tool that would collect granular product preferences, and enable demand prediction.
Fedelta POS worked in an industry that was being disrupted by mobile devices. We worked within them to completely revitalise their digital assets and set the foundation for their new mobile platform.
Safe Food Queensland
Safe Food Queensland has a number of audit staff that need to perform onsite checks year round, run manually. We worked with them to create a concept for a booking and tracking system.
CHOOSING A DIGITAL AGENCY
How do you choose a good agency?
Who have they worked with in the past?
Does the agency you are considering work with credible companies? Is the work they have completed meaningful and recent? Many agencies will add a logo to their client portfolio for a minor engagement performed many years ago.
Lamb Agency has worked with some of Australia's largest companies and proudly engages with the current or up and coming leaders in many different industries.
What do their customers say about them?
It is one thing to have produced some good looking work, but it's another thing entirely as to how they got there. Key things you want to consider are whether the agency plays hardball or is a pushover. An agency that is too pliable can be a bigger problem than one that is not, as they can overpromise and underdeliver.
Lamb Agency was created to stand apart from traditional agency practices. We were tired of the short-sighted client management and client-politics. We consider ourselves to be an anti-agency. We're proud to engage in work that is collaborative, focused on value generation and based on agreed-upon business objectives.
Are they connected into the industry?
Anyone can create a website and present as a digital agency. The organisation history and connectivity into the industry represents the likelihood that it will continue to be an agency tomorrow.
Lamb Agency is a long time supporter of the digital, marketing, and advertising industries. We have been key contributors to the Brisbane Advertising Association and Interactive Minds for over 2 years. Both organisations are pivotal to the connectivity and continued maturity of the digital and advertising industries.