UX Reviewed: Global TEDx websites (Interactive)
- The task
- The Australian: TEDx Sydney
- The Transitional: TEDx Copenhagen
- The Double Deluxe: TEDx Bethesda
- Refined Simplicity: TEDx Portland
- The Original: TED Global
- The Wow Factor
- Our ranking
The taskThe TEDx website ultimately is an event website.An event website doesn't need to be complicated. But there are a couple of things the website likely needs to achieve.The core challenge is to create an impression of interest and curiosity in the event. While it is a TEDx event, they are locally organised, and so the quality of the event is going to be largely influenced by the quality of the organisers.
- Create an impression of an innovative and well resourced event
- High light the quality of the speakers
- Make sure it is as simple as possible to purchase tickets.
The Australian: TEDx Sydney
The Transitional: TEDx Copenhagen
The Double Deluxe: TEDx Bethesda
Refined Simplicity: TEDx Portland
The Original: TED Global
The Wow FactorThe interesting thing about the TEDx websites was the justified utility of adding in a Wow factor into the website.As an event, you want people to get excited about what you are doing, you want to push them over the contemplation threshold to a place where they think they can't miss out of the event.Normally, we don't recommend investing as much into creating a statement piece like this, but it makes sense for this type of website, for this brand.
Our ranking1. TEDx BethesdaWe really loved the Bethesda website. The punchy and innovative home page element is a unique used of video with dynamic interactivity - it looks gorgeous.2. TEDx PortlandThe website is very nice, but the mega imagery doesn't necessarily translate onto mobile as well as it could. It may help if they used a single large image, than to try and replicate the two large facial images on the desktop experience.3. TEDx CopenhagenThe inter page transition is great and unique, but the overall design and content sophistication isn't as high.What do you think? Tell us what you think! If you would like to talk to us about this article, drop us a line on [email protected].
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