Price Attack Case Study – Re-skinning Shopify Plus

In this article:

  • Key goals
  • Business challenges
  • Our solution
  • Best practice

Lamb Agency partnered with Price Attack to focus on getting their eCommerce offering on a better footing compared to their retail network.

With almost 70 stores around Australia, Price Attack is a leader in hair retailing. Over the course of 9 months, Lamb working on making a range of amendments to improve the website design from a place where it looked to be a low grade template, to a more sophisticated online brand.

Key goals

  • Increase website conversion – specifically on mobile
  • Integrate a range of eCommerce best practices into the website
  • Completely refresh the digital design of the website

Business Challenges

Throughout the development of the project, the following key business challenges were identified:

  • Need to balance franchisee needs to company’s needs
  • Stability problems with technical integrations
  • Management of legacy code base

Our Solution

Together with the Price Attack, Lamb Agency we were able to improve the stability of the underlying ERP system and launch a fresh aesthetic in mid 2019, with an increase of conversion rate of about 20%.

Early results have shown a strong increase in conversions:

  • Large increase in mobile conversion
  • Moderate in desktop conversion

Best Practice

Our focus on best practice looked at a few key areas

  1. Implementation of a more prominent search and store locator
  2. Rearrangement of the primary menu to focus on product information
  3. Reworking the home page and landing pages to have a clearer brand definition