Ultimate Shopify Case Study Review: We reviewed 17 Magento to Shopify Case Studies, here are the business drivers behind their change.
“By far the most popular reasons for migrating away from Magento were bugs & platform stability, alongside development costs. Both reasons were each cited in over half of the case studies.”An explanation of the issues
|Bugs & platform stability||Problems with Magento glitching, or development problems. Website crashes.|
|Manageability||Difficulty in using and maintaining the store.|
|App issues & conflicts||Problems with plugins not behaving with other plugins|
|Server & licensing costs||Cost of licensing Magento and/or monthly development costs.|
|Development costs||Cost of continual development on the website, post-deployment.|
|Magento 2||The cost of needing to re-platform after Magento stopped support for Magento 1.X.|
|Growth||Needing a platform to facilitate future growth.|
|Security||Problems or concerns with their Magento website being hacked.|
|Poor existing site||Poorly constructed existing website (note – not a Magento issue)|
- Development costs
- Technical issues and stability
- Server and licensing costs
“As a business selling tens of thousands of products each month, changing the e-commerce platform was a big undertaking,” Tom says. But Magento had become difficult to manage, and the servers were creaking under the stress of a growing audience. Not to mention the increasing server costs.Each of these reasons was treated equally, it was not practical to create a weighted scale. Development costs (64%) Development costs represent the coding work to keep the system going and to make changes needed for the continued improvement of the eCommerce system.
“From a business point of view, the cost can be quite unpredictable and that can be hard to manage. You never knew quite what was around the corner.”Beyond the primary complaint about the development costs, it was also very common that many changes required development support. It is worth noting that this complaint represented ongoing development costs, not the initial construction. Technical issues and stability (64%) e-commerce is a 24-hour business, the internet doesn’t sleep. If your website is down, you aren’t making sales. For example - A day downtime for an eCommerce store selling $1 million of goods a year represents a daily loss of at least $2,500. This is more than just a lost sale, it an opening for another competitor to fill the gap. The internet provides a convenience to buy now, and if your website isn’t doing that, they will go elsewhere. If you are turning over more than $1 million a year it can be a lot more expensive:
“The situation quickly went from bad to worse as the Magento site that cost hundreds of thousands of dollars to build and maintain crashed on the grandest stage of all for a retailer; Black Friday. The site, according to Ben, was down for eight hours and cost Gymshark an estimated £100,000.”As an e-commerce owner, technical issues and downtime with your store is a source of intense stress. It introduces an uncertainty to business operations that will grind your online sales to a halt. On being featured on the TV short Shark Tank:
“The biggest problem that we had in one word would be instability. We just didn’t trust the back platform. That was supposed to be a huge day for us, but we let our customers down.”Server and Licensing costs (41%) Magento is free, so why would this be a problem? First of all, Magneto is a beast of a framework that requires some hefty server infrastructure. If you have 50-100 users on your site at the time, you will know the servers don’t come cheap. The problem is exacerbated by spikes in demand. You don’t need to support Mangeot for the quiet or normal periods, you need to make sure it can support your busy periods. It is a common complaint amongst Magento website owners that they will get a heap of traffic to the website, only for it to crash. For merchants with a need for more enterprise product, there is Magento Enterprise. Licensing costs became an issue particularly in any example where Magento Enterprise was referenced. It was seen that in addition to hosting that the licensing made Magento a much more expensive option.
“An annual license with Magento Enterprise starts around $50,000 and goes up. Hosting was costing us another $6,000 per month and the CDN was $2,000 per month.”Manageability (41%) Some of those referenced said that the job of managing their store became a job in its own right because of the complexity of the job. Many of those featured in the case study complained about the complexity and steep learning curve for non-technical operators:
“So Magento was a big learning curve. I am technically competent and have worked in an IT business, but I found it slow and clunky to use. Loading products took an age, and I know there were bulk load tools you could use, but everything took a long time and there was always a risk that it might not work.”Send us your case study for inclusion). All but 3 articles had a publication date:
- Oldest - 3 years and 5 months
- Most recent - 1 month
- Median - 1 year and 8 months
- It was the right platform for where they were at the time
- Magento was the go-to solution
- They were sold on the idea of Magento by their digital agency
Our processMethodology In our research, we attempted to look as broadly as we could for case studies, and we found 17 that fit within our framework. Our requirements for an article to be considered were:
- The article must highlight that the previous solution was Magento
- The article must detail the client's problem with Magento
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