Breathing some 2021 life into an old QTenders User ExperienceWhether you’re applying to a tender or in search of project support, the QTender platform is central in connecting the Queensland government with suppliers. For those of you who have interacted with the platform, you’ll know it feels like a web build from the 1990s. You’re faced with a wall of paragraph text and a small sidebar that screams ‘government’; I haven’t been updated in decades. Applying via mobile or tablet? Time to zoom on in, as it’s not yet responsive. The entire online experience is difficult, yet it’s the only online platform available to submit government tenders. As an agency, we’ve had our fair share of experience using the QTender platform and working alongside government departments. It’s made us acutely aware of the nature of government projects and red tape that hinders fast, confident decision making. It’s to be expected that the digital team at QTenders are conscious of their UX/UI issues, but are battling conflicting budgets, timeframes and approvals to make a substantial change. That’s where we come in. Our vision this month hopes to propel the digital experience of QTender forward to encourage the wheels of motion in digital transformation. Positioning Let’s start with why we’re here. What’s the purpose of the QTender platform? For those of you willing to read through the paragraphs of content currently displayed on the homepage, you’d be hard pressed to get a clear answer. The content is weaved with legal terminology and statements that tell a conflicting narrative as to what QTenders represents and who it’s ‘customers’ are. Yes the name is pretty obvious, but failure to reinforce a clear positioning statement leaves users uncertain. Not the emotion you want for first time visitors attempting to navigate this platform. All it takes is one simple statement - ‘Find Tenders and Contracts in Queensland’. It addresses the purpose of this platform and hones in on the relevant audience (in this case, a customer segment based on geography). Clean and simple, people now know why they’re here and what they can do. Navigation The time it takes to make a decision, increases with the number of choices. So the current QTender sidebar menu will have you pondering for hours* on what action to take.*slight exaggeration used for dramatic purposes hereMulti-layered navigational structures puts the burden of choice on the user and leads to confusion and uncertainty. We’ve therefore made the decision to completely strip out the current navigational structure. Instead we’ve highlighted seven essential items along the top navigation to streamline the user experience. Commonly used pages are currently lost, deep within the sidebar menu such as the:
- Notifications/messages; and
- Help desk
- As implied, our primary buttons serve to visually communicate crucial actions such as search or submissions.
- The secondary buttons are used to encourage additional content such as ‘view detail’ on individual tenders.
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